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E-commerce, often known as electronic commerce, is the exchange of goods and services as well as the sending of money and data through an electronic network, most commonly the internet. These business dealings can be either B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), or C2B.

And if you run a business, you unquestionably need an e-commerce platform for it as well as someone to help you navigate it.

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.

Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

People enjoy shopping online, and your pay-per-click (PPC) advertisements can help people find and buy your products. With the help of e-commerce PPC management services, you can use Google and Bing to increase traffic and revenue at your online business. Request a free e-commerce PPC proposal today to find out how our services, which give you complete account ownership, may assist.

Internet marketers who use PPC, or pay-per-click, are charged a fee each time one of their ads is clicked. Simply put, you only pay for advertising when a user clicks on your ad. In essence, it’s a way to ‘purchase’ website visitors in addition to generating them naturally.

Search engine advertising, which enables marketers to pay for ad placement in a search engine’s sponsored links, is one of the most well-known types of PPC. This works when a customer types in a keyword associated with their product or service. For instance, our ad can appear at the top of the Google results page if we bid on the keyword “Google Shopping Management.”

Your firm needs a clever and competitive approach, especially when it comes to the e-commerce industry, with almost 65% of small-to-midsized businesses (SMBs) participating in PPC advertising. That is not a simple task with limited time, resources, and team members.

What are the components of our e-commerce PPC management services?

You need a turnkey solution for e-commerce PPC management.

You don’t want to switch between organizations and fight to organize their plans and keep track of their duties. Instead, you need a dependable source and provider for your PPC advertising for online stores.

Benefits of Using PPC Management for E-Commerce

Maximize the utilization of your Pay Per Click expenses with Google Ads for eCommerce. Your shopping campaigns will be used to create sales by our team of eCommerce PPC specialists, freeing up your time to concentrate on other crucial facets of your company. 

PPC offers a number of advantages that will help your company, including the following:

You can run multiple ad campaigns for each keyword, which increases the number of click-through rates (CTR), conversions, and sales revenue. Optimised PPC is also cost-effective. It also results in higher click-through rates (CTR), more conversions, and increased sales revenue. It also provides instant traffic.

Since a visit to your website is worth more than what you pay for it, if PPC is functioning as it should, the return on ad spend (ROAS) should be high. Setting together a great PPC campaign; it’s not as easy as just paying for clicks and getting visitors.

We are the eCommerce PPC firm that gets the job done, whether you merely require Google Ads Search or a combined Google Shopping PPC Ads and Remarketing campaign!

It’s crucial to understand the best practices for running PPC ads because search engines will reward them with less expensive ad clicks for being more relevant and well-targeted. If your ads are interesting and helpful to users, Google will lower your cost per click, which will ultimately result in a bigger profit for you.

Who Needs to Use PPC?

PPC advertising is perfect for small businesses because you can control how much you will spend when your ads are displayed by choosing how much you are willing to spend on each keyword. Since you’re more likely to draw in more customers who are interested in your goods, this essentially ensures that the money you spend on advertisements isn’t wasted.

Ads by Google

The most popular PPC advertising network is Google Ads. You can use the platform to design campaigns that will be displayed across all Google services. Since Google Ads ranks prospective advertisers based on their ad quality, relevancy, and size, as well as the price of the bid, selecting the appropriate ad style and keywords is crucial.

Since Google is the most popular search engine, utilizing Google Ads will bring you the most impressions. When developing your PPC campaign using Google Ads, take into account the following factors:

Make sure your keywords are pertinent, well-known, and likely to be searched. Have a landing page with a clear message that is of good quality and appealing to the eye. Ad clicks increase with higher quality scores while decreasing cost.

Bing Ads

With our e-commerce PPC services, go beyond Google with Bing Ads, now named Microsoft Advertising.

Take advantage of rivals who fail to utilize Bing Ads by building a campaign just for it. With a competitive and focused campaign for this ad network, you may increase sales, increase brand recognition, and win back customers who abandoned their shopping carts.

It works in a simple yet highly effective manner. Customers look. Users enter keywords into search engines like Bing.

Customers see your advertisement. Your ad shows next to or above search results on Bing if the keywords in the ad match those in the search.

Clients reach out to you. You can set up your advertisement so that people can call you, go to your website, or just knock on your door.

In addition to powering 8.2 billion monthly searches worldwide and 37.6% of desktop searches in the US3, the Microsoft Search Network also gives you access to 51 million US searchers that Google is unable to reach.

3 The Microsoft Search Network has 129 million unique searchers in the United States. 

Remarketing

Be proactive in dealing with the 96% of visitors who will leave your website without buying anything.

Utilize remarketing to promote your company to internet visitors who look through your merchandise. Your business (and dedicated account manager) can entice customers to return and buy your goods with the help of these advertisements.

PPC remarketing is a technique for re-engaging prospective clients who have previously expressed interest in a business or a product. It helps you remind these clients about the product and persuade them to complete the purchase they put off when they originally came to your website.

The PPC Model’s Operation

In the pay-per-click approach, keywords play a major role. For instance, online adverts (sometimes referred to as sponsored links) only appear in search engine results when a user types in a phrase associated with the good or service offered. As a result, businesses that use pay-per-click advertising models investigate and assess the most pertinent keywords to their goods or services. Investing in appropriate keywords can lead to more clicks and, ultimately, more revenue.

PPC is thought to be advantageous for both advertisers and publications. The concept benefits marketers since it gives them a chance to market goods or services to a target market that is actively looking for related content. The value of each visit (click) from a potential customer outweighs the cost of the click paid to a publisher, which enables an advertiser to save a significant amount of money with a well-designed PPC advertising campaign.

The pay-per-click business model offers publishers their main source of income. Consider the free services that Google and Facebook offer to its users (free web searches and social networking). 

Pay-Per-Click Models

Bid-Based Model

Each advertiser submits a bid using a maximum amount of money they are ready to pay for an advertisement spot in the bid-based model. The publisher then uses automated systems to conduct an auction. When a visitor activates the advertisement, an auction is launched.

Remember that the rank of the bids, not the overall amount of money being given, usually determines the auction’s winner. The ranking takes into account both the sum of money being offered and the caliber of the content being provided by an advertisement. As a result, the bid is just as significant as the content’s relevance.

The Flat-Rate Model

A publisher receives a predetermined payment from an advertiser for each click in the flat rate pay-per-click model. Publishers typically maintain a list of various PPC rates that are applicable to various parts of their website. Keep in mind that publishers are frequently amenable to price discussions. If an advertiser offers a lengthy or valuable contract, a publisher is inclined to reduce the price.

With E-Commerce PPC, Increase your Qualified Traffic

You don’t have to wait for results, which is one of the main advantages of PPC for e-commerce.

The moment your ads go up, PPC can begin directing relevant, focused traffic to your website.

This is so that PPC may target customers who are looking for your products online. In contrast, traditional advertising tactics target everyone, which means you pay for individuals who aren’t in your target market to see your ads.

You may draw in more qualified leads or customers who are interested in buying your products with the use of the targeting possibilities offered by e-commerce PPC ads. This is a wise plan, regardless of how big or small your e-commerce business is.