Enhanced Brand Content (EBC), formerly known as A+ Content, is a powerful tool that Amazon sellers can use to create informative and engaging product listings. EBC allows sellers to add images, videos, and text to their listings to tell their brand story, highlight product features, and build trust with potential customers.
Why is EBC important?
EBC is important because it can help sellers to:
1. Increase sales: EBC has been shown to increase conversion rates by up to 5%.
2. Improve brand awareness: EBC helps sellers to tell their brand story and connect with potential customers on a deeper level.
3. Reduce bounce rates: EBC provides customers with more information about the product, which can help to keep them on the page and increase the chance of them making a purchase.
4. Increase customer satisfaction: EBC can help customers to understand the product better and make more informed purchase decisions.
5. Improve organic search ranking: EBC content is indexed by Amazon search, which can help to improve the ranking of product listings in search results.
How to create effective EBC
When creating EBC, it is important to keep the following tips in mind:
1. Tell your brand story. EBC is a great opportunity to tell your brand story and connect with potential customers on a deeper level. What makes your brand unique? Why should customers choose your products over the competition?
2.Highlight product features. Use EBC to highlight the key features and benefits of your products. Be sure to use clear and concise language that is easy for customers to understand.
3. Use high-quality images and videos. EBC images and videos should be high-quality and visually appealing. They should also be relevant to the product and help to tell the product story.
4. Write clear and concise text. EBC text should be clear, concise, and easy to read. Avoid using jargon or technical language that customers may not understand.
5. Make it mobile-friendly. More and more customers are shopping on Amazon using their mobile devices. Be sure to make sure that your EBC is mobile-friendly and looks good on all devices.
How Thrise can help
Thrise is an Amazon marketing agency that can help you to create effective EBC for your product listings. Thrise has a team of experienced designers and writers who can help you to create EBC that is visually appealing, informative, and engaging.
Thrise can also help you to launch and manage your EBC campaigns. Thrise will track the performance of your EBC and make adjustments as needed to ensure that you are getting the most out of your investment.
If you are looking for a way to improve your product listings and increase sales on Amazon, then EBC is a must-have. And if you need help creating and managing your EBC campaigns, then Thrise is the perfect partner for you.
Enhanced Brand Content is a powerful tool that can help Amazon sellers to increase sales, improve brand awareness, and reduce bounce rates. By creating effective EBC, sellers can tell their brand story, highlight product features, and build trust with potential customers.
If you need help creating and managing your EBC campaigns, then Thrise is the perfect partner for you. Thrise has a team of experienced designers and writers who can help you to create EBC that is visually appealing, informative, and engaging. Thrise can also help you to launch and manage your EBC campaigns to ensure that you are getting the most out of your investment.