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Keyword research is one of the most important aspects of Amazon SEO. It allows you to identify the keywords that potential customers are using to search for products like yours, so you can optimise your listings to rank higher in search results.

Step 1: Brainstorming Keywords

The first step in keyword research is to brainstorm a list of seed keywords. These are the core keywords that describe your product and its benefits. For example, if you sell a leather wallet, your seed keywords might include “leather wallet,” “men’s wallet,” and “RFID wallet.”

Once you have a list of seed keywords, you can start to expand your list by using a variety of tools and resources. Some of the most popular keyword research tools include:

• Amazon Search Suggestions: When you start typing a keyword into the Amazon search bar, Amazon will suggest related keywords. This is a great way to find new keyword ideas.
• Amazon Keyword Tool: This tool allows you to see search volume and competition for different keywords.
• Google Keyword Planner: This tool allows you to see search volume and competition for different keywords, as well as related keywords and search trends.

Step 2: Prioritise Your Keywords

Once you have a large list of keywords, it’s time to prioritise them. There are a few factors to consider when prioritising your keywords:

• Search volume: How many people are searching for this keyword each month?
• Competition: How difficult is it to rank for this keyword?
• Relevancy: How relevant is this keyword to your product?

You can use a keyword research tool to help you prioritise your keywords. Most keyword research tools will provide you with a score for each keyword, which indicates how difficult it is to rank for that keyword.

Step 3: Optimize Your Listings

Once you have a prioritized list of keywords, you can start to optimize your listings. Here are a few tips:

• Include your target keywords in your product title, bullet points, and description.
• Use your target keywords naturally throughout your listing.
• Avoid keyword stuffing, which is the practice of overloading your listing with keywords in an unnatural way.
• Use relevant long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords.

How Thrise Can Help

Thrise is an Amazon marketing agency that can help you with all aspects of keyword research and optimization. Thrise has a team of experienced Amazon experts who can help you identify the right keywords for your product, optimize your listings, and track your results.

Here are a few ways that Thrise can help you with keyword research and optimization:

• Thrise can help you brainstorm seed keywords and expand your list of keywords using a variety of tools and resources.
• Thrise can help you prioritize your keywords based on search volume, competition, and relevancy.
• Thrise can help you optimize your listings for your target keywords.
• Thrise can track your results and make adjustments to your keyword strategy as needed.

If you’re looking for help with keyword research and optimization, Thrise is a great option. Thrise has a team of experienced Amazon experts who can help you get the most out of your Amazon marketing efforts.

Conclusion

Keyword research is an essential part of Amazon SEO. By identifying the right keywords and optimizing your listings, you can rank higher in search results and reach more potential customers. If you need help with keyword research and optimization, consider working with an Amazon marketing agency like Thrise.