If you’re selling on Amazon, you already know that visibility is everything. But how do you make sure your product appears in front of the right buyers at the right time? The answer: Amazon keyword research.
Done right, keyword research can skyrocket your sales by helping your product appear in the top results when customers search. In this post, you’ll learn how to do Amazon keyword research like a pro – step-by-step.
Why Amazon Keyword Research Matters?
Unlike Google, Amazon is a buyer’s search engine. People come to Amazon not to browse content but to buy products. This makes keyword research even more important because:
- Keywords directly affect product visibility
- Better keywords can lead to higher conversion rates
- They help you understand buyer intent
Mastering keyword research means you’re aligning your product listings with what customers are actively looking for.
Read More: The Ultimate Amazon SEO Strategy for 2025
Step 1: Start with Seed Keywords
Start with a list of basic terms that describe your product. Think like a customer:
If you’re selling a reusable water bottle, your seed keywords might be:
- “reusable water bottle”
- “eco-friendly water bottle”
- “stainless steel water bottle”
These seed keywords help you build a foundation for deeper research.
Step 2: Use Amazon’s Search Bar (Autocomplete)
Type your seed keywords into Amazon’s search bar and note the autocomplete suggestions. These are real searches from real users and a goldmine for keyword ideas.
Example:
Type in “reusable water bottle” and you might see suggestions like:
- reusable water bottle for gym
- reusable water bottle with straw
- reusable water bottle 32 oz
These are long-tail keywords with high buying intent.
Step 3: Analyze Competitor Listings
Look at the top-ranking products in your niche. Pay attention to:
- Product titles
- Bullet points
- Descriptions
- Backend search terms (use tools to see these)
You’re looking for repeated keywords or phrases—these are likely driving traffic and sales.
Step 4: Use Amazon Keyword Research Tools
Here are some powerful tools that can speed up your research:
- Helium 10 – Magnet & Cerebro
- Magnet: Finds high-volume keywords
- Cerebro: Reverse-engineers competitor keywords
- Jungle Scout – Keyword Scout
- Great for discovering high-converting keywords
- AMZScout, Viral Launch, or SellerApp
- Good for keyword ideas and performance metrics
These tools can show you:
- Search volume
- Relevance
- Competition level
- Organic vs. Sponsored ranking
Read More: How to Use Amazon SEO Data to Drive Your Marketing Strategy?
Step 5: Group and Prioritize Your Keywords
Once you’ve gathered your keyword list, organize it into:
- Primary keywords – high search volume, directly related to your product
- Secondary keywords – lower volume but still relevant
- Long-tail keywords – specific, low competition, high intent
Prioritize keywords based on relevance and search volume. Focus on terms that closely match what you’re selling.
Step 6: Insert Keywords Strategically
Now that you’ve done the research, it’s time to optimize your product listing:
- Title – Place your most important keyword here
- Bullet points – Include secondary and long-tail keywords naturally
- Product description – Reinforce keywords and provide value
- Backend search terms – Use any remaining relevant keywords here
Pro Tip: Avoid keyword stuffing. Make your listing clear, readable, and customer-friendly.
Step 7: Track and Optimize
Keyword research is not a one-time task. Monitor your product’s:
- Search ranking
- Click-through rate (CTR)
- Conversion rate
Use tools like Helium 10’s Keyword Tracker to see which keywords are driving results. Update your listing every few weeks based on performance.
Conclusion
Amazon keyword research is both an art and a science. With the right process and tools, you can uncover high-intent keywords that put your product in front of ready-to-buy shoppers.
By thinking like your customer, leveraging smart tools, and continuously optimizing, you’ll not only rank higher – but also convert more visitors into buyers.