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For all those of you who chose the science stream during high school, and forewent learning about real-life, welcome. And the others who did choose commerce, but the field of business is far too dynamic and ever-changing for any one individual to keep track of all the changes. Find out what is eCommerce consulting for D2C brands.

It can be agreed that innovation has been happening at a rocket pace and the world has seen a lot more changes this past century than it did in a millennium. Times have changed, and people are along with them.

Gone are the days when neanderthals lived happily performing their primary hunting and gathering functions. Civilization was slow to form, but rapid to develop, kingdoms were born, empires fell, and the exchange of goods became the base for satisfying needs.

Humans figured out it’s easier to do one single thing, and trade the commodity for the rest of the items with other members of the society. Thus, the barter system grew.

The next step was elongating the process, why just stick with items that are available in your village, town, or city? Why not do it on a bigger scale? Marketplaces became the hub of all things social. Buyers and sellers met on common ground and established the necessity of trade.

International trade sowed its roots in kingdoms and empires and there was no such thing as non-availability. And lo and behold, the system still exists. Albeit in a severely different way, the base remains the same. Manufacturers produce goods using raw materials purchased from producers, these finished goods are sold to wholesalers who in turn provide it to the retailers and ultimately to the hands of the consumers. This is an age-old story that most of us have a vague idea about.

Now let’s get down to business, literally. This piece of writing is going to explore what e-commerce is, the different types, and more specifically the D2C category of it.

What is e-commerce?

E-commerce has become a common term that everyone has heard of. However, few people know the right meaning. E-commerce refers to electronic commerce. This is a model of business that facilitates companies and individuals in buying and selling of goods and services over the Internet. This business model is operated on four broad and major market segments. All you need for an eCommerce transaction is your smartphone, computers, tablets, and other similar smart devices.

How to Get Yourself the “It” Ecommerce Strategy?

It is absolutely essential to establish a winning eCommerce strategy if you’re planning on selling goods and services online. Every business on the online forum is highly competent and possibly has every advantage you could think of over you. This is why your plan needs to be solid and the foundation golden. Here, at Thrise, we provide eCommerce consulting for D2C brands that will help you form the perfect strategy that is going to shine the spotlight on your business, making it stand out amongst the others.

Be it, the starting course, as in if you are a newbie, trying to dip your feet into the eCommerce world for the first time, or an existing trader, producer, and manufacturer who’s looking to grow their trade online, we’ve got plans for all. Tell us your idea and we’ll get you fool-proof plans and winning strategies.

No two businesses are similar, despite the products that they may be selling. Therefore, it is important to curate every plan of action in lieu of the workings of your business. Our experts would look at every angle of your business, leave no tables unturned, track your competitors, analyze the market conditions, commensurate the rules, regulations, and policies of the organization, keep in mind the objectives and sales, and provide you with a well-thought-out strategy that is tailor-made to fit all the curves. A little tuck there and a little lift here.

Our experience in the eCommerce sector would be of a major advantage that would help us in getting you uniquely crafted sales quirks that are made after factoring in several key factors such as the nature of the business, its scope, the area located in, the stage of the product and business life cycle, customer base, target audience, marketing strategy, sales promotion, packing, advertising, labeling, etc.

Our representatives at Thrise are sure to delve into their utmost potential to come up with a brilliant strategy that is sure to boost and elevate your business. We guarantee that your objectives would be fulfilled and the revenue and sales margins kept at top of the chart.

We also hold prior experience in dealing with several high-rated brands that operate in a D2C model. This is done across several sectors by studying the supply and demand curve, forces of business, and several industry tools such as Jungle Scout and Helium 10. We help both the organization and the customers by bridging the gap between the producers and sellers.

Essentially we help the organization with building a lasting strategy that helps in the successful launch of the business brand and in boosting the revenue margins. This is done by analyzing and studying the market position, pricing, value chain and other factors mentioned above. 

Why the need for a strategy?

We have established that the sector of e-commerce is competitive. And it is only growing larger. This makes it absolutely necessary for traders to be on top of their game. Customer is the king, and if they don’t like the product, there are hundreds more to choose from. This renders it existential for organizations to have a sound strategy that offers no room for any misgivings. This is detrimental in determining the success of the organization.

A lack of solid strategy might even lead to the closing down of businesses, which unfortunately is common in e-commerce. Understanding which channels offer a good market for your product, detailed research, and analysis of the market, competitors, products, prices channel cost, etc. will help evaluate the channels that will work best for your brand. However, we will help you find the perfect strategy that would define the make and break of the organization. And that is a promise. Which we intend to keep.

What is the D2C Model?

The e-commerce field has several business models that are followed. One of the most popular ones is the D2C model. Ecommerce consulting for D2C brands is a fan favorite, and greatly benefits all the parties involved in the transaction.

The traditional trade for most consumer products entailed the production happening somewhere, with several middlemen, namely the wholesalers and retailers of different levels getting the product or service across to the customer. The inclusion of multiple levels of middlemen ultimately shoots up the price of the product or service.

The D2C model, however, refers to the model of business that facilitates trade happening between the direct manufacturer and the ultimate customers. This model typically follows a pattern wherein the items for sale are purchased in bulk and then sold to customers directly. The profit margin is high for the seller as he doesn’t need to pay the middlemen but ultimately allows the customers to enjoy lower prices due to their lack of commission paid to the middlemen. Making it a win-win situation.

D2C model of business is increasingly being used due to its high effectiveness. The emergence of the D2C model in the eCommerce world has also given rise to consulting of this business model. By making use of the consulting services offered, the marketers and the customers can gain access to the products in a much easier way.

The changing perspective is also bringing about a change in how the technologies and strategic knowledge are playing a role in changing the way manufacturers approach the retail process. Customers’ point of view is being considered when it comes to strategy making. The model essentially facilitates the sales of the products in the retail process directly by the manufacturers and major distributors. This renders the wholesalers and distributors who used to provide the infrastructure, space, and manpower manufacturers unnecessary.

The rise of new technologies and the advent of the internet in business has organizations leveraging websites.

Benefits of D2C Model

There are several advantages of D2C model, such as:

Complete Brand Control

Brand loyalty plays a major role in creating the reputation of the product. It is common to see well-established manufacturers thrive in the business despite several shortcomings. D2C reduces the control delegated to the wholesalers and retailers in keeping with the brand image. The brand image is not adulterated and no distortion or dilution is seen taking place. The manufacturers have complete control in creating and controlling the brand image.

Price Control

Maximum Retail Price, as the name suggests is the maximum sales price of any product to the customer. However, the actual sales price of the product directly to the distributors is exponentially low. By eliminating the middlemen, the control of prices remains with the manufacturer. Transferring products and services directly to end users leads to direct communication with customers and clients in terms of price. Direct sales enable the accumulation of data mining. Better customer data leads to effective advertising strategies, higher sales, more individual products, and better brand associations.

Time Consumed

The time consumed for the marketing of products gets decreased steeply. The time to market is greatly reduced. Instead of the long traditional retail sales cycle that requires product development prior to ordering and shipping, individual brands can quickly prototype, test and market. This is of immense value, as agility is a competitive differentiator for modern industry.

Omni-Channel Browsing

One of the major advantages of using the D2C model is the allowance for customers to look through different buying options that are made available to them. This is a much-appreciated perk that makes the D2C model popular among both customers and the organization.

How We Can Help

Here, at Thrise, our experienced consultants can help you sort out all of your needs regarding Ecommerce Consulting for D2C Brands. Our senior executives have substantial experience in building brand equity, eCommerce, and omnichannel retail and collaborated on the ideation, launch, and growth of some of the most well-known brands.

We will be doing a thorough digital shelf competitive analysis. This would help us get an approximate estimated potential that your brand possesses.

We would then proceed to develop an e-commerce strategy that would be well-defined, and comprehensive, and would provide you with the pathway for helping grow the brand and its products.

We would help you understand the hidden subtleties, units, and nuances of the products’ economies, with respect to several key essentials that make or break the business.

Projections are made on expenses and investments, keeping in mind the marketplace fees, logistics, taxes, returns, etc. The resources are allocated in an effective and efficient way.

The internal capabilities that the firm requires are listed down in order to manage and grow the eCommerce business.

The more, the merrier, right? We help you in finding potential agencies that would help in the launching of the product and service.