Our mission is simple, “Make more profits with less spending for our customers”. We are sticking with this as we have one of the best sales to marketing spend ratio for our customers in this business
This is the second part of our previous article. If you haven’t checked out the first article on content management, be sure to look it up.
In this article we shall be looking at the various examples of content management systems and services available and their particular pros and cons.
As you may be aware, WordPress.com is the forefather of content management systems. So we are going to be starting with the best of the lot.
Well, it’s very clear that this CMS technology dominates quite spectacularly owing to the volume of productivity it creates for all of its users. According to well-documented statistics, WordPress powers around 34% of all websites on the internet. It is, metaphorically, the brains behind over 80 million websites on the search engine.
If you want to run a highly visible, niche-focused blog, WordPress can provide you with the most precise themes for your online business structure.
If you have no idea how to go about all of the necessary configurations, you can rely on WordPress’ extensive professional community. This network connects you with specialists from all over the world who are eager to teach you everything you need to know about developing a WordPress website.
Using WordPress, optimizing all of your pages is a breeze. It includes all of the fundamental SEO tools you’ll need to get your website to the first page of search results. You may define visible meta descriptions, concentrate key words, SEO title tags, and much more in just a few minutes. This content management system is more than just a blog website builder.
WordPress, surprisingly, allows you to set up and manage an ecommerce store.
In this way, WordPress hosts your domain name on its complex database.
This simply means you won’t have to rely on third-party hosting providers like Bluehost, SiteGround, or even WP Engine.
On WordPress.org, you’ll have to source for hosting services elsewhere. The good news about this WCM solution is that you won’t have to deal with WordPress’ severe rules. In other words, you get the maximum amount of flexibility for your website. A user can sync their website with any plugin that they believe is compatible and maximizes their future goals.
Unfortunately, the self-hosted version may necessitate some technical knowledge. The ease of use score is nowhere near that of the fully-hosted programme. If you’re a beginner, you might prefer to start with WordPress.com because everything is more ‘drag-and-drop.’
Squarespace is more of a dazzling online store builder.
Sqaurespace was formerly exclusively available as a SaaS content management system that served as both a website builder and a blogging platform. But the game is different right now. Using Squarespace, it is now easier than ever to virtually sell things in a cutting-edge manner.
Squarespace is the only store builder that has mastered the art of online retailing.
In truth, the most recent version of this CMS has some strings tied to some of the most sophisticated capabilities you won’t find in a standard content management system.
Squarespace currently collaborates with Getty Images to help users make their website more visually appealing to new visitors. You can create responsive landing pages with its completely flexible mobile compatibility to help you catch the perfect fish.
To improve the performance of your ecommerce store, you can connect it to useful tools such as Xero, Printiful, Shipstation, and iPay, among others.
Significant Squarespace Features
Squarespace mostly juggles between online stores and professional websites, both of which allow the user to access the free trial version. Its marketplace is brimming with excellent templates to meet your individual requirements. You can use its building options to create personalized web pages, much like greased lightning.
Squarespace has carefully integrated marketing tools to help you ensure you leave nothing to chance while growing your audience quickly.
Not to mention the built-in SEO tools that make your site rank up against your close competitors. I ran a few tests and am certain that this CMS is built on a fully structured template to let you run your campaigns like a marketing pro.
Squarespace is a cloud-based CMS that works flawlessly on both iOS and Android smartphones. Simply put, you don’t have to sacrifice your store’s usability or conversion rate.
It features very simple reporting tools that allow a user to instantly track all actions on their website.
Wix Content Management System
Wix is not just a marketing genius with well-calibrated campaigns, but it is also a CMS with drag and drop capabilities that are quite simple and uncomplicated for beginners.
This website builder is a self-hosted platform that has in store, over 500 templates to choose from. Wix gives you the master of your own domain for internet businesses.
The CMS enables you to design visually appealing landing pages with high conversion potential.
The ease of use on Wix much exceeds a beginner’s expectations. It features design tools that allow you to alter all of your website’s essential aspects. Many thanks to Wix ADI (Artificial Design Intelligence), which provides consumers with tremendous versatility.
Aside from the theme templates, you also receive a blank one to start from scratch.
Wix meets the needed level for SEO capability in the same way that other content management solutions do. Wix allows you to alter your web page names, create appealing meta-descriptions, and increase the performance of your sites to optimize conversions.
There is no one-size-fits-all solution for running an ecommerce business. In exchange for a free SSL certificate, Wix provides an SSL certificate for free in order to improve the security of your store.
Aside from that, there are helpful written guidelines and video tutorials to assist you in getting your site up and running. Wix reserves some cloud space to backup your website’s history in case something goes wrong.
Magneto is primarily intended to allow users to create and edit digital content through a unified user interface.
Magneto is primarily an open-source platform that has been expertly created to assist retailers in running a dynamic e-commerce store.
It’s a very thorough content management system that suits merchants who conduct their internet operations at an enterprise level. Magneto, unlike WordPress, is more suited to e-commerce installations than blog website management.
Magneto Commerce – Previously, this package was divided into Magneto Enterprise and Magneto Enterprise cloud. Magneto Commerce, an upgraded version of Magneto Open source, was formed after the two were combined. It is a fully hosted bundle that hosts the user’s website using cloud technology.
Open Source Magneto- Magneto is technically available for free. You will, however, need to use third-party hosting firms. This CMS allows you to customize your e-commerce site in a variety of ways.
What are Magneto’s primary characteristics?
Both the open-source and commerce versions include impressive built-in capabilities that e-commerce merchants can use. The business content management solution enables users to manage their product catalogs flawlessly. You may bulk import all of the things you want to sell, and stock levels are updated in real time.
Because it is cloud-based, you can optimize your store for mobile use. In the same vein, this makes it possible to fetch global shoppers.
Magneto connects your store to impeccable order fulfillment firms, allowing you to deliver all purchases in the most rational and convincing manner possible. Magneto Commerce, in particular, has several remarkable extras designed specifically for shops with high sales volumes. It features one of the most comprehensive B2B functionality, allowing your company to grow and prosper in accordance with your expectations.
It offers adaptable digital marketing capabilities that allow you to connect to popular social platforms. Coupons, newsletter management, SEO features, and the ability to interact with powerful APIs are among the other consistent conversion techniques.